The global audiology devices market size was USD 9.31 billion in 2021, and is expected to register a revenue CAGR of 7.7% over the forecast period. Increasing prevalence of hearing loss and unsafe listening practices is a major factor driving market revenue growth. Majority of hearing loss problems occurs due to aging, ear infection, and abnormal bone growths. According to World Health Organization (WHO), over 430 million people or 5% of world population, including 432 million adults and 34 million children, are suffering with hearing loss or disabling problems. In addition, according to World Health Organization (WHO), over 1 billion young adults are at permanent risk of hearing loss due to unsafe listening practices.
Advancement in audiology technology, such as frequency response and sound processing capabilities, has improved user experience. Market leaders of global audiology markets, such as Demant A/S, GN Store Nord A/S, Starkey Laboratories, Inc., and others, are offering Artificial Intelligence (AI) and deep neural network enabled premium category audiology products, which helps in better processing sound and performance. AI-enabled audiology devices have ability to deliver optimized sounds based on detected environment. Moreover, from October 2022, United States Food and Drug Administration (FDA), has approved options to buy hearing aids directly from stores or online retailers. Consumers can directly buy Over-The-Counter (PTC) hearing aids without requirement of doctor’s prescription, medical test or fitting adjustment by an audiologist. These factors are expected to drive demand of the audiology devices market over the forecast period.
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Market Dynamics:
Driver: Rising prevalence of bilateral Meniere’s Disease (MD) and increasing geriatric population
Audiology devices are widely adopted in the treatment of bilateral MD. This disease is characterized by episodic vestibular symptoms, sensorineural hearing loss, and tinnitus associated with several comorbidities such as migraine or Autoimmune Disorders (AD). Patients of bilateral MD can be diagnosed with several audiology devices. According to Hearing Health Foundation United States, globally Meniere’s Disease (MD) impacts 12 in 1,000 people and majority cases of MD are affecting patients over 40 years and above. Doctors and hospitals are prescribing audiology devices for treatment and diagnosis of MD. These factors are driving revenue growth of the market. Moreover, age-related hearing loss problems are rising among old age or geriatric population. According to National Institute of Health (NIH), 1 in 3 people aged between 65 and 74 have problem of hearing loss and half of the patients older than 75 have difficulty in hearing. Doctors across the world are expeditiously prescribing audiology devices for geriatric patients, which correlates to individual health and lifestyle. According to World Health Organization (WHO), number of persons aged 80 years or older is expected to triple between 2020 and 2050 to reach 426 million. These instances are expected to generate demand for audiology devices over the forecast period.
Restraint: High pricing of audiology devices prices and availability of hearing loss treatment
High pricing of audiology devices is a major factor restraining growth of the market. Some commercially available audiology devices average pricing starts from USD 2,000 to USD 3,000, for a single pair, based on devices functionality. Some products are enabled with high-end features, such as AI and deep neural network, which unnecessary increases manufacturing cost of an end product. High pricing for audiology devices may be unaffordable for some lower and middle class consumers. Only a few companies globally manufacturers and controls the audiology devices market, which also results in high pricing of audiology products. In addition, patients with hearing loss can be diagnosed but are permanently getting cured through surgery or implant. Moreover, clinical trial and success rate are rising, however, many upcoming audiology devices are still under initial stages of research & development. These factors are expected to restrain market growth over the forecast period.
COVID-19 Analysis:
COVID-19 global pandemic has critically challenged the global audiology devices market. Pandemic has forced healthcare professional to deal with emergency situations. Patients with routine consultation and follow-up care are interrupted due to hospitals were offering only emergency services, therefore, a large number of patients are neglected from MD treatment. However, Coronavirus (COVID-19) has a potential risk of developing Sudden Sensorineural Hearing Loss (SSNHL), hence doctors have recommended audiology devices support for post hospital treatment. Audiology devices demand was hit during COVID-19. Manufacturing units across all regions were interrupted for a few months due to shortage of labor, raw materials, and operational restriction. Global logistics and transportation problems, such as congestion, delivery delays and higher freight rates, has led to audiology devices distribution disruption. However, after the relaxation of operational restriction and lockdown, manufacturing and distribution of these devices came back to normal.
Key Takeaways
Type Outlook:
Based on type, the audiology devices market has been segmented into Behind-The-Ear (BTE) and In-The-Ear (ITE).
The Behind-The-Ear (BTE) segment accounted for a larger revenue share in 2021. BTE is a comfortable audiology device, therefore a large number of consumer of all age groups prefer to buy BTE audiology devices for better hearing capabilities. BTE audiology devices consists of a hard plastic and is connected to a plastic ear mold, which fits inside the outer ear. BTE helps in better sound transmission through ear mold and into the ear. Open fit hearing aids are highly recommended by doctors for people who experience a buildup of earwax. Also, this type of aid has less chance of damage by any substances. These product related benefits are significantly driving revenue growth of this segment.
The ITE segment accounted for a steady revenue share in 2021. ITE audiology devices are ideal for people suffering with mild-to-severe hearing loss. These audiology devices sizes are smaller and comfortable compared to ITE devices, which are designed and developed to fit partly or completely into ear canal. Features of these devices include Bluetooth connectivity, noise reduction and directional use. These factors ensure users to use full volume while walking on the street or in noisy environments. Also many leading audiology devices are designing and developing AI and neural network enabled ITE devices for better user experience, frequency response, and sound processing capabilities. These factors are driving growth of this segment.
Hear Loss Type Outlook:
Based on hear loss type, the global audiology devices market has been segmented into sensorineural, conductive, mixed hearing, and others.
The sensorineural segment accounted for a larger revenue share in 2021. Sensorineural hearing loss is a common type of hearing loss among people, which occurs due to age and damaged inner ear nerves. According to National Institute of Health (NIH) United States, nearly 25% of aged between 65 to 74 are suffering with sensorineural hearing loss problem. In addition, sensorineural hearing loss majorly impacts inner ear pathways from brain. Moreover, majority of sensorineural hearing loss problems cannot be diagnosed by surgery or medicines and it can be treated with help of hearing aids. These factors are significantly driving growth of this segment.
The conductive segment accounted for a steady revenue share in 2021. Conductive hearing loss occurs due to middle ear tumor, fluid, and earwax, which is prevalent and affects a large number of people among all ages. Conductive hearing loss reasons include mild illnesses including otitis media with effusion in infants, potentially dangerous conditions such as an effusion brought on by a nasopharyngeal tumor in adults. This type of hearing loss can be treated with medicine or audiology devices. As a result, the conductive segment is generating significant demand for audiology devices.
Technology Outlook:
Based on technology, the global audiology devices market has been segmented into analog and digital.
The analog segment accounted for a larger revenue share in 2021. Analog audiology devices function by processing natural sound waves into amplifying electrical signals. These type of devices are programmed and designed based on an individual’s degree of hearing loss and specific ear shape. Analog devices have a microchip, which enhances an individual listening experience in different environment such as noisy place as well as quiet place. Ownership cost of a single pair analog hearing aids are affordable than digital hearing aids. Therefore, a large number of patients with hearing problems are adopting analog audiology devices, which is significantly driving growth of this segment.
The digital segment accounted for a larger revenue share in 2021. Digital audiology device transforms electrical signal into digital binary code with the help of digital signal processor. Digital technology processes sound accurately, which is critical to process the sound. Also, user has access to more capabilities and versatility with digital audiology devices, including memory for storing settings particular to different environments. Digital audiology devices use advanced AI and neural network algorithm and microphone to cancel unwanted background noise. Moreover, companies are working to improve user experience and sound processing capabilities. These factors are significantly driving growth of this segment.
Regional Outlook:
The North America market accounted for a larger revenue share in the global audiology devices market in 2021. Increasing prevalence of MD and tinnitus and wide adoption of audiology devices for hearing improvement are driving market revenue growth in this region. According to Hearing Health Foundation United States, around 600,000-750,000 estimated cases of MD were registered in the U.S. and 45,000 to 60,000 new cases were diagnosed annually. These factors are significantly increasing demand of audiology devices in U.S. A large population in the U.S. is also suffering with hearing loss problems. According to National Institute of Health United States, based on standard hearing examinations, around 13% or 30 million people aged 12 years or older have hearing loss in both ears. Patients diagnosing with MD and hearing loss are widely adopting audiology devices for hearing improvement. Moreover, several funding’s and grants are supporting research & development activities in the audiology market, which is further driving growth of the market. For instance, American Hearing Research Foundation is aiding grants from USD 20,000 to USD 25,000 specifically for MD research. Furthermore, grants and funding supports are fueling growth of the market in this region.
The Europe market accounted for a steady revenue share in the audiology devices market in 2021. Rising prevalence of Age Related Hearing Loss (ARHL) and increasing old age population are driving growth of the audiology devices market in Europe. ARHL is becoming a critical health concern among aging population in Europe. According to National Institute of Health (NIH), around 20% of women and 30% of men in Europe are suffering with hearing loss at 30 decibel (dB) Hearing Loss (HL) scale. A large number of patients of age group 60 and above are highly affected with tinnitus and hearing loss problem. Additionally, old age patient population is rising in Europe, which is significantly driving demand for audiology products in this region. According to European Commission, over one fifth or 20.8% of the European Union (EU) population was aged 65 and over in 2021. Moreover, hearing healthcare reform of full reimbursement scheme for hearing aids in France is strongly driving market revenue growth in this region. For instance, French national health insurance offers reimbursement of 119 Euro per year and additional 350 Euro on covered by complementary health insurance.
The Asia Pacific market accounted for a moderate revenue share in the audiology devices market in 2021. Rising ageing population and increasing ARHL problems are driving growth of the global audiology devices market in Asia Pacific. According to Asian Development Bank (ADB), one in four people in Asia Pacific will be over 60-year-old by 2050. A large number of population in Asia Pacific is suffering with noise induced hearing loss problem. Steady growth of vast patient population and requirement of audiology devices for integrative tinnitus treatment are supporting growth of the market in Asia Pacific. Moreover, India’s full reimbursement scheme for hearing aids is further driving market revenue growth in this region.
Competitive Landscape:
Competitive landscape of the global audiology devices market is moderately fragmented with a few key players operating on global and regional levels. Key players are engaged in strategic alliances to expand their respective portfolio and gain a robust footing in the global market. Some of the major companies included in the global market report are Demant A/S, GN Store Nord A/S, Sonova Holding AG, AMPLIFON S.P.A, GN Hearing A/S, Starkey Laboratories, Inc., Cochlear Ltd., WS Audiology A/S, Oticon Inc., and RION Co., Ltd.
- On 24th February 2022, Oticon Inc., a U.S. based audiology technology products and solutions company introduced two new models in its BTE and ITE segments. Oticon Play PX is the first pediatric hearing aid in the world with an on-board Deep Neural Network (DNN) that learned to detect sounds. Also, Oticon zircon is the first hearing aid in basics category to give open sound experience.
Segments Covered in the report
This report offers historical data and forecasts revenue growth at a global, regional, and country level, and provides analysis of market trends in each of sub-segments from 2022 to 2030. For the purpose of this report, Reports and Data has segmented the audiology devices market based on type, hear loss type, technology, age group, distribution channel, and region:
Audiology Devices Market Report Scope
Segments covered By Type Outlook, Hear Loss Type Outlook, Technology Outlook, Age Group Outlook, Regional Outlook
By Type Outlook
Behind-The-Ear (BTE)
In-The-Ear (ITE)
By Hear Loss Type Outlook
Sensorineural
Conductive
Mixed hearing
By Technology Outlook
Analog
Digital
By Age Group Outlook
Children (6 to 12)
Teenager (13 to 17)
Adult (18 and above)
Regional scope
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
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