The global breastfeeding accessories market was significantly robust in 2022 and is expected to register a rapid revenue growth rate during the forecast period. Rising demand for reliable mothercare products, and product adoption across healthcare and consumer goods industries has been increasing in a parallel manner, due to changing market trends and consumption patterns. These factors are expected to continue to support market revenue growth over the forecast period.
Introduction of modern technologies in the healthcare sector has brought about huge changes in the way a biological process is perceived and handled. Breastfeeding is the most important aspect of infant nutrition that plays a key role in development and growth of newborn babies, and is often recommended for the first six months by medical practitioners and professional doulas. A wide variety of breastfeeding products and accessories are available to help make the nursing experience better, and provide support to mothers with irregular milk flow and hectic work schedules. Breast pumps and milk bottles allow to store breastmilk for later use, thereby making the lives of working women easier.
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Concerns regarding lack of essential medical devices and other life-saving equipment to prevent the spread of COVID-19 pandemic is increasing, due to increasing cases of infections. There is urgent need to accelerate manufacturing of antibody tests, self-administered devices, and other important daily use accessories. Private production and manufacturing firms have registered decline in sales during the pandemic, and moreover, there is shortage of manual workforce, due to extended lockdowns in more than forty countries worldwide. However, lifting and/or relaxation of certain quarantine regulations is leading to rise in demand for various medical products, including breastfeeding accessories.
Global Breastfeeding Accessories Market: Dynamics
Initiatives taken by both public and private players to increase women employment, and growing awareness about advanced biological devices and benefits of breastmilk are driving revenue growth of the global market. Factors such as temporary shortage of milk, difficulty in secretion, and health disorders in mothers have led to adoption of appropriate devices that can aid the process of nursing. Initiatives taken by governments of various countries to increase awareness among mothers about breastfeeding and breastfeeding accessories, and favorable reimbursement policies for these accessories are increasing product demand. Breastfeeding accessories include nipple care and feeding products, breast shells, feeding pillows, cleaning products, and breastmilk storage bottles. Rising disposable income, coupled with ease in use, affordability, and low maintenance of breastfeeding accessories, and the trend of late parenthood are supporting revenue growth of the global breastfeeding accessories market.
The breastmilk storage & feeding segment accounted for largest revenue share in the global market in 2021. The nipple care products segment is expected to register the fastest revenue growth rate during the forecast period, due to increasing adoption of nipple care products, owing to advantages associated with their use and increase in cases of damaged and sore nipples caused by incorrect positioning while nursing. However, high costs of certain products and availability of breastmilk substitute formulas might hamper market revenue growth over the forecast period.
Global Breastfeeding Accessories Market: Regional Landscape
North America accounted for largest revenue share in 2021, and is expected to maintain its leading position in the market during the forecast period, due to rise in women employment in the United States, presence of a well-established healthcare infrastructure, and increasing awareness about breastfeeding accessories in the region. Asia-Pacific is expected to register the fastest revenue CAGR during the forecast period, due to various awareness campaigns on breastfeeding and focus of key market players on tapping the potential offered by this region.
Major Players in the Global Breastfeeding Accessories Market
- Koninklijke Philips N.V.
- Medela LLC
- Newell Brands
- Pigeon Corporation
- Artsana S.p.A.
- Mayborn Group Limited
- Handi-Craft Company
- Medline Industries Inc.
- NUK USA LLC
- Edgewell Personal Care
- Regional demand and forecast estimation, along with analysis of critical factors expected to influence growth of the industry
- Pricing analysis, manufacturing cost analysis, revenue generation, gross margins, and profit margins are covered in the report
- Analysis of upstream raw materials and downstream buyers
- Competitive landscape benchmarking along with regional mapping
- R&D analysis along with product and technological developments
- Analysis of market drivers, restraints, challenges, and risks with their impact on revenue generation
- Assessment of critical parameters that are likely to influence the global market
Global Breastfeeding Accessories Market: Segmentation
This report contains forecasts for the market in terms of revenue at the global, regional, and country levels. The report includes analysis of trends in each segment of the market from 2023 to 2032. For this study, has segmented the global breastfeeding accessories market based on product type, end user, and region.
Product Type Outlook (Revenue, USD Billion; 2023 – 2032)
- Nipple Care Products
- Breast Pumps
- Breast Shells
- Breast Pads
- Breastmilk Preparation & Cleaning Products
- Breastmilk Storage & Feeding Products
- Other Accessories
End User Outlook (Revenue, USD Billion; 2023 – 2032)
Regional Outlook (Revenue, USD Billion; 2023 – 2032)
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
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