The global water flosser market size was significantly robust in 2022 and is expected to register a steady revenue CAGR over the forecast period. Key factors providing impetus to market revenue growth are increasing cases of dental and oral problems worldwide, growing prevalence of oral diseases including gum diseases such as periodontitis and gingivitis (gum inflammation) and oral cancers, and rising awareness of oral care and hygiene among individuals.
Besides brushing, flossing is believed to be an important part of one’s daily oral care routine. Flossing helps clean many areas inside the mouth – such as along the gum line or between the teeth – that cannot be reached by the toothbrush easily. However, people are increasingly switching from the traditional string floss to water flossers due to several advantages associated with the latter. Water flossers – often referred to as oral irrigators – is a handheld electronic oral care device specifically designed for dental flossing. The device generally comprises a water reservoir, an electric motor pump, and a special flosser tip. A pressurized stream of water gushes out of the appliance to remove food debris, bacteria, and plaque from the teeth and gums. A water flosser is thus a gentler and more effective substitute for the regular string floss and is perfect for people with sensitive gums, braces, crowns, or dental implants.
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Major Factors Driving Growth of the Global Water Flosser Market:
Significant revenue growth of the global water flosser market can be primarily attributed to increasing cases of tooth decay, tooth erosion, and oral cancers among young and older adults due to growing consumption of alcohol and various tobacco products, and increasing intake of unhealthy foods including confectionery and sugary soft beverages, especially among children. Rising consumer spending on personal care and hygiene products, growing demand for advanced oral care devices, and increasing income levels of consumers – particularly in developing countries around the world – are other common factors driving the global market revenue growth. Moreover, increasing awareness of the advantages of water flossers over traditional string floss boosts market revenue growth. Water flossing is way easier and less technique-sensitive than string flossing, and it is also clinically proven to prevent gum disease such as gingivitis and improve oral health. It is especially useful for people with braces, crowns, bridges, and dental implants.
Factors Restraining Growth of the Global Water Flosser Market:
Growth of the global water flosser market is hampered to a major extent due to some unfavorable factors. Unlike the conventional dental floss, water flossers often prove ineffective in completely removing plaque or bacterial layer from the teeth. String flossing helps to scrape off and loosen the plaque, while water flossing just rinses the teeth leaving behind food particles or debris stuck in between teeth. Furthermore, rising costs of water flossers – particularly the high-end, premium devices with advanced features – are further expected to impede market growth in the near future.
Opportunities for Players Operating in the Global Water Flosser Market:
Several factors are expected to open up lucrative growth opportunities for the major players and new entrants in the global water flosser market during the forecast period. Industry players are increasingly focused on offering technologically advanced water flosser products with enhanced efficiency and convenience. These products come with cordless designs, adjustable pressure capability, pulsating water setting, and improved maneuverability. For instance, the Waterpik WP-260 water flosser for kids by the American oral health company Water Pik Inc. is ideal for children with braces and features easy control options and pressure settings.
Global Water Flosser Market Leading Product Type Segment:
Based on product type, the global water flosser market is segmented into cordless/battery-operated flosser, countertop flosser, shower flosser, faucet flosser, and others. The cordless/battery-operated flosser segment is expected to account for the fastest revenue CAGR over the forecast period due to many favorable factors. Growing demand for cordless/battery-operated water flossers owing to better portability, viability, and a more compact design compared to other product types such as countertop flossers is a key factor bolstering the cordless/battery-operated flosser segment growth.
Global Water Flosser Market Leading Application Segment:
Based on application, the global water flosser market is segmented into dental clinics, hospitals, home care, and dental research centers. The dental clinics segment dominated all other segments in the global market in 2020 in terms of largest revenue share. Increasing occurrence of oral disorders – especially among older adults and geriatric people – rising need for professional dental care and treatments, growing risk of periodontal diseases due to increasing prevalence of diabetes, and growing use of high-end, technologically advanced orthodontic equipment including water flossers by dentists are major factors accounting for growth of this segment.
North America Accounts for Largest Revenue Share in the Global Water Flosser Market:
Among regional markets, North America water flosser market accounted for the largest revenue share in 2020. Factors significantly contributing to the regional market revenue growth are increasing awareness about personal care and hygiene, rising demand for water flossers as easier-to-use and more effective alternatives to traditional string flossers, technological breakthroughs in water flossers, and increasing availability of the product on online retail channels. Presence of leading industry players in the region, such as Water Pik Inc., ToiletTree Products, S. C. Johnson & Son, and Oral Breeze, is another major factor driving the North America market revenue growth.
Asia Pacific Continues to Lead in Terms of Revenue CAGR:
The Asia Pacific water flosser market is expected to register the fastest revenue growth rate over the forecast period. Rapid urbanization, changing consumer lifestyles, rising focus on improving oral health and hygiene, and increasing expenditure on oral care products are among the primary factors bolstering revenue growth in the Asia Pacific market. Rising disposable incomes of individuals in the region – mainly in developing countries including Japan, China, and India – are further expected to boost the regional market revenue growth.
Major Companies Profiled in the Report:
- The Procter & Gamble Company
- Koninklijke Philips N.V.
- Fly Cat Electrical Co., Ltd.
- Oral Care Technologies, Inc.
- Panasonic Corporation
- Water Pik Inc.
- ToiletTree Products
- Aquapick Co. Ltd.
- JETPIK Corporation
- C. Johnson & Son, Inc.
- Oral Breeze
- Ginsey Home Solutions
- Shenzhen Relish Technology Co. Ltd.
Strategies and Objectives of the Major Companies:
- In September 2020, Oclean introduced the world’s smallest oral irrigator, dubbed Oclean W1, in the US for USD 79.99. The product features gentle mode, dental floss mode, gum massage mode, and other modes that offer effective teeth cleaning and protection against gum diseases. The Huami Corporation-owned company is committed to enhancing oral care and offers smart, high-quality products to cater to different consumer demands.
- In June 2020, Instafloss launched the world’s first-ever 10-second multi-jet water that makes flossing more effective and convenient than ever. The new device is designed for personalized comfort and features swappable mouthpieces. Its pulsing water jets clean more effectively and painlessly and are three times better at removing plaque and food debris than ordinary water flossers.
What Our Report Provides and Why Our Offering Is Better:
This report offers historical data points and forecasts and revenue growth at a global, regional, and country level, and provides analysis, industry trends, and consumption pattern details for each region, major country, and segment from 2023 to 2032. The global water flosser market report includes industry trends, drivers, restraints, opportunities, threats, market strategies, segment revenue, and market share contribution by each regional and country market. In addition, the report offers industry analysis and competitive landscape, company financials, and impact analysis. The report includes a detailed view of the global water flosser market, along with changing dynamics and trends, scenarios, detailed market and regional segmentation, regional landscape, analysis and evaluation, major investments, product offerings, product launches, and details of historical, current, and projected revenues.
Detailed Segmentation In Our Report:
For the purpose of this report, the global water flosser market is segmented on the basis of product type, application, price, distribution channel, and region:
Product Type Outlook (Revenue, USD Billion; 2023-2032)
- Cordless/Battery-operated Flosser
- Countertop Flosser
- Shower Flosser
- Faucet Flosser
- Others
Application Outlook (Revenue, USD Billion; 2023-2032)
- Dental Clinics
- Hospitals
- Home Care
- Dental Research Centers
Price Outlook (Revenue, USD Billion; 2023-2032)
- Economy
- Mid-range
- Premium
Distribution Channel Outlook (Revenue, USD Billion; 2023-2032)
- Drug Stores & Pharmacies
- Specialty Stores
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Retailers
Region Outlook (Revenue, USD Billion; 2023-2032)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Benelux
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
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